24-STOREY 100 AVENUE ROAD TOWER PLAN REJECTED... FOR NOW

24-STOREY 100 AVENUE ROAD TOWER PLAN REJECTED... FOR NOW

Camden’s Planning Committee rejected the latest construction management plan for 100 Avenue Road in July, after residents argued that it would devastate Swiss Cottage.

The plan would run lorries down Winchester Road. This would have meant the death of Swiss Cottage Market, incursions into Swiss Cottage Open Space, and harm to local residents.

Despite the support of two of Camden’s Labour Cabinet members, the plan was rejected due to this harm. To get approval, developers must prove plans do less harm than any feasible alternatives.

Camden Conservatives leader Oliver Cooper forensically showed that neither the developer nor Camden had considered accessing the site via the A41, as CRASH and Save Swiss Cottage proposed.

However, the committee is expected to hear the plan again on 16th August, and we are committed to once again making the case that the plan does far too much damage to the local area.

Kate Fairhurst has fought against 100 Avenue Road from the beginning and will continue to do so. Our low-rise neighbourhood does not need a 24-storey skyscraper in its heart.

You can read the Ham and High story here